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Kiyomeru is a natural soap-free, vegan, deep skin-cleansing formulation. Revived from the ancient Japanese era, Kiyomeru means to purify, cleanse, purge & ward off impurities for a clear complexion. True to its meaning, the Kiyomeru formulation has beautified Japanese women since ages. A gentle deep pore cleanser, Kiyomeru removes impurities from the deepest layers of the skin. Its non-greasy natural oils are easily absorbed into the skin, protecting skin from aging. The natural mineral content of the cleanser helps to deal with acne scars & blackheads effectively. Safe for daily use. Kiyomeru soap-free cleanser is appropriate for all skin types & is complete skin food for a clean complexion.